Marketing Works! (the Brand turnaround episode)
As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because, It’s often for the better.
Episode 027 TOPICS:
Why do brands do the right things and still fail?
Reaching the brink of brand extinction
Businesses that managed to come back even stronger
The Power of Nostalgia works for a while if you get it right
Learnings from Richard Shotton - author The Choice Factory and Katy Perry !