Human FIRST, Digital second.
Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advice we can put into practice.
Episode 031 TOPICS:
Why Humans are feeling creatures that think
Should CMO’s continue to spend more on tech than people?
Can A.I. teach us to be more compassionate?
Brand learnings from Humana, AirBnB, Pampers
Heartifical Empathy - by Minter Dial
Great marketers lead with empathy and compassion