The CMO & CIO - Poised To Lead
In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.
Episode 032 TOPICS:
The growing relationships between CIOs and CMOs, and where that road goes?
Why digital transformation is not a choice any more
Insights from Andy Caddy and Laura Dawson
Collaborating to improve the Customer Experience
How marketing and IT accelerate change