What is B2i Marketing? (personalization is the new standard)
We debate if B2i, not B2C (ie business to the individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.
Episode 023 TOPICS:
B2i vs B2C (business to individual vs business to consumer)
How algorithm driven targeting represents a move back (in time)