Marketing Answers
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Episode 24

What Can Go Wrong Will Go Wrong - Transformation Mistakes to Avoid

One of the first reasons a transformation fails is due to the CEO not setting a high enough aspiration. We debate if this is true, find learnings from failures and successes and provide practical tips you can apply right now.

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Episode 23

What is B2i Marketing? (personalization is the new standard)

We debate if B2i, not B2C (ie business to the individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.

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Episode 22

Creating superfans and building brand communities

From Kickstarter to Star Wars, Superfans and brand communities are everywhere! We look at what it takes to create them, share success stories of who’s doing it well, and discuss how marketers can create generations of fans.

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Episode 21

The Storytelling Playbook for Marketers (The Sequel) to Episode 20

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou. We take inspiration from poetry, household brands, and entrepreneurs to create great storytelling in marketing.

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Episode 20

Great Storytelling is Great Marketing

Storytelling is the cornerstone of great marketing. We explore what makes a story compelling, the questions that lead to engaging stories, and some of the greats we can learn from such as Muhammad Ali.

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Episode 19

Marketing: Remix, Recycle, Reuse

What goes around comes around! We test the belief that new marketing ideas are simply old ones remixed. We explain how established brands continue to remain relevant via their  ability to unlock and unleashing deep human understanding and turn them into insights.

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Episode 18

AI vs Robots vs Marketing - who wins?

We look at How will technology affect marketing and what does it mean to us in our day to day jobs. We explore which areas will be automated, what the latest skills should be and envision the marketing jobs of the future.

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Episode 17

Don’t Know your competitors. Know how to beat them!

We look at competitor activity. How to use it constructively to motivate yourself, your company, and improve your offering to your audience. Marketing transformation is all about how do you make that significant step (not the incremental one). From examining the market and finding the clear space, or working out how you can muscle in and create something different from the competition.

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Episode 16

Unleash hidden values. Fix your broken agency relationships

Some of the most gifted people in the industry come from agencies and quite often they are the unsung heroes behind advertising campaigns, strategies, and new product launches. Yet client-agency relationships continue to struggle as brands continue to look elsewhere for solutions, so we answer the BIG question -  have agencies had their day?

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Episode 15

Are Purpose-led brands the  future of business?

We explore the power of purpose and the positive impact its having on brands, on the employee experience and the corporate leaders who are driving decisions. The momentum behind these efforts is a key pathway to rebuild trust with consumers.

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Episode 14

Why should you trust marketing and advertising?

Trust is a big question that seems to dominate everything we do these days. Politicians, Media Channels, Product Reviews, even Products.  (And we will come back to this one.)

As marketers yes we are story tellers, but we want that based on truth and trust not fiction. So how do we go about it.

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Chris Lawson

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Samuel Monnie

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