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Across The Pond

Episode 44

How to Update and Evolve Your Marketing Playbook


This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that’s fit for modern marketers everywhere.



  • Marketing Playbook Definition (aka blueprint / instruction manual)

  • 6 Step Action Plan (#AMAP)

  • Risk is your friend not your enemy

  • Playbook Insights and examples from Apple, KEF (Home Audio), Google

  • Inspiration from Jon Lay co-founder Hanno.Co


Coming soon...

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