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Episode 44

How to Update and Evolve Your Marketing Playbook

This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that’s fit for modern marketers everywhere.

TOPICS:

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  • Marketing Playbook Definition (aka blueprint / instruction manual)

  • 6 Step Action Plan (#AMAP)

  • Risk is your friend not your enemy

  • Playbook Insights and examples from Apple, KEF (Home Audio), Google

  • Inspiration from Jon Lay co-founder Hanno.Co

Transcripts:

Coming soon...

Chris Lawson

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  • SoundCloud
  • Chris Lawson Twitter

Samuel Monnie

  • Samuel Monnie Facebook
  • Samuel Monnie LinkedIn
  • SoundCloud
  • Samuel Monnie Twitter

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