How to Update and Evolve Your Marketing Playbook
This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that’s fit for modern marketers everywhere.
Marketing Playbook Definition (aka blueprint / instruction manual)
6 Step Action Plan (#AMAP)
Risk is your friend not your enemy
Playbook Insights and examples from Apple, KEF (Home Audio), Google
Inspiration from Jon Lay co-founder Hanno.Co