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Marketing Action Plan covers the Cornerstones, Skills, Mindsets and Behaviours for Modern  Marketers to deliver on marketing transformation.

Season IV

Agile Marketing Action Plan (The Cornerstones, Skills, Mindsets and Behaviours for Marketing)

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Episode 53

That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the  Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to deliver  marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.

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Episode 52

In this episode, Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.

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Episode 51

In this episode, Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play  - in breaking siloed relationships and ensuring you are truly customer-obsessed.

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Episode 50

In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.

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Episode 49

In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and  look to affect change.

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Episode 48

In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.

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Episode 47

Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.

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Episode 46

Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.

Read more

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Episode 45

After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have -  we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing. 

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Episode 44

This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that’s fit for modern marketers everywhere.

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Episode 43

Turning data into insight, and then insights into action are critical steps in developing your agile marketing action plan. In this episode we equip you with a detailed plan, practical steps, personal stories and inspiring examples that help you on the journey to be an insights organization that makes things, that creates things!

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Episode 42

Brand building and positioning is all about clearly defining your brand’s equity and its value. In this episode, we highlight why you need to go further by having purpose and meaning in its DNA. We then provide an action plan to create a unique position in the hearts and minds - and ultimately the wallets and purses (and digital accounts) of consumers and shoppers in the highly competitive landscape in which a brand exists.

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Episode 41

In the first step in our Agile Marketing Action Plan we look at crafting a perfect vision.  A six step guide on  how to do it well with inspiration from the insurance industry of all places. Practical steps and case studies for any size of organisation.  

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Episode 40

In this season 4 preview we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the  Cornerstones, Skills, Mindsets and Behaviours for Modern  Marketers to deliver on marketing transformation and what to expect in the future episodes.

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Chris Lawson

  • Chris Lawson Facebook
  • Chris Lawson LinkedIn
  • SoundCloud
  • Chris Lawson Twitter

Samuel Monnie

  • Samuel Monnie Facebook
  • Samuel Monnie LinkedIn
  • SoundCloud
  • Samuel Monnie Twitter

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