How to Build A Brand. Embrace the essence of brand positioning
Brand building and positioning is all about clearly defining your brand’s equity and its value. In this episode, we highlight why you need to go further by having purpose and meaning in its DNA. We then provide an action plan to create a unique position in the hearts and minds - and ultimately the wallets and purses (and digital accounts) of consumers and shoppers in the highly competitive landscape in which a brand exists.
In the first step in our Agile Marketing Action Plan we look at crafting a perfect vision. A six step guide on how to do it well with inspiration from the insurance industry of all places. Practical steps and case studies for any size of organisation.
Season 4 Preview: Agile Marketing Action Plan (#AMAP)
In this season 4 preview we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers to deliver on marketing transformation and what to expect in the future episodes.