The essentials of marketing transformation
The Essentials of Marketing Digital Transformation whether you’re a rising star, entrepreneur or experienced professional
In episode 012 we determined the core eight modern marketing metrics. In this episode we explain what to do with your metrics, how to set up and pick the right tools for the measurement system, and reveal the ‘Killer KPI’ everyone must have.
We get specific on how to know if you are succeeding and meeting business expectations and give you a fresh perspective on the modern marketing metrics/scorecard to apply in your organization.
We investigate the Rise of the Retention Specialist, why there (rightly so) is an increasing focus on retention not growth and what we’ve learned from thought leaders including Sean Ellis and Joseph Jaffe in this space.
We tackle the challenge of growth, how to sustain it in the face of blockages and go deeper into the skills, techniques behaviours and actions to have in your armoury today and those to build for the future
We are going to talk about growth. Lets face it. Making sure the graphs go up not down is a core part of what we need to do. And every transformation plan has that in. Even if the measure is efficiency. We are going to look at how you create and optimise a sales plan and what we can learn from some of those huge rising stars of the tech world.
This is all about building that winning team. Who is your first hire and who do you want on your wing? Assessing potential, taking risks and building skills and a team you can rely on.
We argue that starting with the How, and the key role of building capabilities within an organization is needed to deliver the promise that modern marketing demands. It's critical now more than ever to ensure the human factor is front of mind in doing this.
We’ll explore why creative bravery is not just about coming up with the next superbowl advert or challenger brand, but about courage to drive a viewpoint or an ideas, products, services. It also means the right mindset and the power of saying yes, then figuring it out.
What’s your marketing superpower? Personal examples of how our marketing superpowers have helped us navigate our careers. There will be a few tips in there for you to identify yours and truly realize the importance of aptitude over skills.
Who we admire in the space and what we can learn from them so that the audience can bring them into their own marketing mix.
We’ll talk about Innovation, and try to define it in a way that is useful. Sam get’s hot under the collar about the true value of asking questions and we also want to fit in some insights on Design Thinking and how to do that well.
The show is all about Creating the Culture for Innovation & Transformation. How Culture change is one of the most difficult things to accomplish at a company. So we’ll talk about building the culture, and why the right mindsets only work if you know how to unlock the behaviors that make them happen.
We were discussing what we wanted to get out of this and it’s sharing some of the learnings and principles and war wounds that we have experienced to do transformation successfully.