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Episode 40
Season 4 Preview: Agile Marketing Action Plan (#AMAP)
In this season 4 preview we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers to deliver on marketing transformation and what to expect in the future episodes.
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TOPICS:
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Fixing the “leaky bucket”, retaining customers before acquiring new ones
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Cake vs Broccoli - (Understanding consumer behavior and psychology)
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What we learned from thought leaders in this space (Sean Ellis and Joseph Jaffe)
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For profit and non profit brands that are doing this well
Transcripts:
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Coming soon...
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