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Across The Pond

Episode 40

Season 4 Preview: Agile Marketing Action Plan (#AMAP)

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In this season 4 preview we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the  Cornerstones, Skills, Mindsets and Behaviours for Modern  Marketers to deliver on marketing transformation and what to expect in the future episodes.

TOPICS:

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  • Fixing the “leaky bucket”, retaining customers before acquiring new ones

  • Cake vs Broccoli - (Understanding consumer behavior and psychology)  

  • What we learned from thought leaders in this space (Sean Ellis and Joseph Jaffe) 

  • For profit and non profit brands that are doing this well

Transcripts:

Coming soon...