Season 4 Preview: Agile Marketing Action Plan (#AMAP)
In this season 4 preview we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers to deliver on marketing transformation and what to expect in the future episodes.
Fixing the “leaky bucket”, retaining customers before acquiring new ones
Cake vs Broccoli - (Understanding consumer behavior and psychology)
What we learned from thought leaders in this space (Sean Ellis and Joseph Jaffe)
For profit and non profit brands that are doing this well