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Episode 41

How to craft your vision and mission for success.

In the first step in our Agile Marketing Action Plan we look at crafting a perfect vision.  A six step guide on  how to do it well with inspiration from the insurance industry of all places. Practical steps and case studies for any size of organisation. 

TOPICS:

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  • Crafting Your perfect Vision and Mission 

  • Simple no nonsense definitions.

  • 6 step plan in under 10 minutes.

  • Inspiration from Nike, Lemonade, and Ben & Jerry’s

  • Lessons from Hagerty Insurance and David Meerman Scott, author of  Fanocracy.

Transcripts:

Coming soon...

Chris Lawson

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Samuel Monnie

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