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Across The Pond

Episode 50

How to Measure What Matters (#AMAP)

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In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.

TOPICS:

  • 8 Essential Metrics that matter

  • Research and resources from Hubspot, Salesforce

  • Insights from Deanna Ransom,Mark Ritson, Clorox CEO,

  • Perspective from Kunal Gupta Ceo, Polar

  • 5 step action plan

Transcripts:

Coming soon...